ON A MISSION TO SAVE COFFEE
Heirloom Coffee is the first coffee brand to only roast coffees that are cultivated using 100% regenerative farming techniques. A practice that will protect and restore coffee growing regions for generations.
By 2050, 60% of the world’s coffee growing regions may be unable to produce coffee. 47% of specialty coffee is grown within these regions. Over farming, soil degradation, and deforestation will make it impossible to grow the coffee varietals that we love and depend on.
To avoid this catastrophe, the adoption of regenerative agriculture is key to preserving specialty coffee for generations to come.
Regenerative coffee farming practices restore soil health by rebuilding organic material and stop erosion by ensuring biodiversity, mixed crops, and crop rotation. It supports social fairness by ensuring fair pay for farmers, freedom from forced association, and creating a culture around transparency and accountability.